Lesson on maintaining your following.

Building a following is much less about specific demographics, and more about focusing on the people who keep buying, sharing, and clicking what it is you have to offer.

Please the loyals and you’ll continue to prosper. Trying to focus too much on chasing new clients, customers, or readers, will result in shitty work on your behave. Let go of that notion that new means growth. Not in every case.

You want loyal, trusted, and enthusiastic followers. Not people who don’t get it.


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