How companies can win big. 

Sending a custom made cake to 1 out of every 1,000 customers on their birthday.

Random discounts to peoplel who shop on the least busiest days of the year. 

Honesty. 

Giving customers of 5 years or more special shoppig experiences based on their loyalty to your brand. 

All of this wouldn’t be the most effective in all cases, but at least it would be memorable. 

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