No matter what company or store you support, or shop at snd or work with, you’ll find one of two things.
The first is either consistency, or the second, inconsistency.
This is in every area of the company, marketing, sales, public relations, customer service, phone operators, vendors, company CEO’s, VP’s, web/graphic departments and graphics, even customers consumer habits based on these consistencies or inconsistencies.
The companies that care will innovate and continue to inform you of their innovation as it progresses. Every other company will fall behind.