Be the person or company that is talked about years after the very first transaction is done and over with. Be fanscinating. Step up and stand out in your job, or industry. Be that friend that is never ever forgotten.
Authenticity. Patience. Humor. Innovation. Grit. Integrity. Kindness. Positivity. Empathy. Awareness. Sincerity.
These are the things that will cause such reciprocity to occur amongst those you interact with on a daily basis.