As a company once you rub too many people the wrong way, you’re out. News spreads and your sales drop. Although you may or may not own a company you yourself are a brand. When people see you or think of you, they associate you with a set of values and ideas. Make sure you do whatever you can to keep their impression of you positivie. Otherwise you leave a nasty taste in people’s mouths, and that can’t be good for business moving forward.